How to write a perfect SEO Title Tag? 4 Top Rules

Title Tags refers to the HTML element used to specify the title of a webpage while it also is the shortest form of our article in the web page.

Why are Title Tags important? Because the first impression of your entire web page relies on the title tags that can lure the users to click the posts from the SERPs or from anywhere. Another important aspect is that Google (and other search engines) look at your title tagsto determine the relevancy of the web page as a result in a search query.

4 Top Rules to write perfect SEO title tag

Here are our Top 4 Rules or Best Practices to write the title tags to ensure they are relevant to readers and the search engines.

1.      Title Tag Length

It is best to have the Title tag length around 50-60 characters, as excessive length can make the title cut off in the middle. Ensure you use lower case and not all upper case in the titles as it takes more space. Also avoid the dots on the end of the titles. To optimize your title tag and make sure it’s not too long, you can opt for Yoast SEO WordPress plugin.

2.      Keywords

Optimize your Title Tag with the right keywords if you wanted to rank high. Avoid overdoing your keywords and try to write your main keyword as close as possible to the beginning of the title. Target one primary keyword and Find LONG-TAIL variations of your primary keyword.

3.      Unique Titles

Give each webpage a unique a title as possible for having SEO optimized to corresponding queries. Unique titles can increase your click-through-rate and avoid any duplicate content in the tags

4.      Action Words in Titles

Use Action words in titles as they can help entice users to click-through. The action words helps in allowing users understand What kind of content they can expect. Some examples of action words are

  • Go
  • Make
  • Get
  • Learn
  • Take
  • Boost

These are some of the powerful action words that can help click-through-rates immensely and make it stand out in the page title.

Post Author - Harsha (SEO)


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