WhiteHat SEO vs Black Hat SEO: What is the difference?
Black Hat SEO | White Hat SEO |
Black Hat SEO mainly relies on the SEO tactics and strategies that emphasizes on search engines | White Hat SEO focuses on a human audience and follows search engines rules and policies |
It relies on manipulative tactics and is for those looking for quick financial return on their website. | White Hat SEO enhances search performance on SERP besides upholding the integrity of the website. |
It exploits spam keywords, and focuses on exploiting loopholes in Google’s algorithm to improve rankings. | It follows all the proper ways to optimize a site, and follow research, craft titles, Meta tags, which Google has laid out |
Black Hat SEO relies on irrelevant back links. | White Hat SEO gets links because of quality content and improved page load time. |
It exchanges links for the ranking. | It consists of natural links. |
Black Hat SEO is Unethical SEO. | White Hat SEO is the Ethical SEO. |
It focuses on short term goals and quick wins. | It takes a long-term approach |
Post Author - Harsha (SEO)
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